Swimwear Trends for Summer 2013

There are some fantastic fashions this summer, and swimwear is no exception. You don’t have to buy designer gear to get the most up to date styles; you can find some great high fashion and practical swimming costumes from George so you can afford to keep up with the celebs on the beach.

kardashian crochet bathing suit


The festival look is huge this year, so channel your inner boho-babe at the beach in a crochet bikini. Fit right in with the beach bums, as a crochet bikini top and denim shorts is a fantastic casual look. If you plan on going in the pool or sea in your swimwear then do water test it before you take it for a spin in public. Some may shrink down when wet and offer limited coverage.



Cutout swimsuits have been a great alternative to bikinis and one-pieces for a few years now. They are still very much on trend this summer, and great for those who want to have the sexy summer look without baring all in a bikini. Try a cutout swimsuit in one of this seasons iconic prints for an extra facet to your look. George at Asda has some great examples of this trend, all at great value prices.

Color blocking


Colour blocking is not new, but until now it has been reserved for larger items of clothing than swimwear. Back this season the trend has finally made its way onto bikinis and swimming costumes. Don’t be afraid to mix and match as using a mix of dark and light can rebalance your shape and draw attention from areas you’d rather not flaunt.



Tassels, fringes and ruffles are a great look for 2013. Best suited to those with a boyish or athletic figures who want to be girly or create the illusion of curves. Once reserved for cowboy boots, the fringe is now a great look for feminine ladies with everything from a hint at the trend, to full large ruffles available.



You may be used to seeing large images on t-shirts, but this summer the jumbo graphic has made the transition to swimwear. One-pieces provide the perfect canvas for a big, bold image. Opt for photographs rather than pictures – animals are very popular and look fab. You have to have the confidence to match this trend in order to pull it off. It’s a big look so you need to strut with a big attitude for it to work.



High-waisted shorts have been done, high-waisted trousers have been done. Now enter the high-waisted bikini. This trend is fabulously retro and is best paired with a hat or shades from the 70s or 80s. As the bikini bottoms hit the waist, they give a very girly hourglass silhouette and are great for those who don’t want to get their tummy out poolside.

Whatever your chosen swimsuit this summer, look and feel fabulous as you keep cool by the pool or at the beach in one of this years hottest styles. Whether it’s for posing on the sand or taking a dip there is so much more to swimwear than the itty-bitty triangle bikini.

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